Innovative Ways to Get Links
by Debra Cohen
We
all know it's important to get links to our sites to increase
our traffic as well as link popularity. Yet, the process is both
daunting and frustrating of finding contacts, keeping track of
things and skimming directory listings.
Instead
of only offering a link back, have you thought of enhancing your
offer?
Be
different and offer something of value for a link back to your
site. It could be an ebook, a free webpage, creation of a banner,
ad in your ezine for free or a consult. Stand out from the crowd
by offering something unique and different. For sites that seem
out of your reach you can think of a unique package that would
work with the webmaster's site. If the webmaster likes what you
gave him or her then that offer might even be put on the site
itself and you'll get more webmasters linking to you.
One
way I've done this for a site of mine was through offering a few
webmasters with nice traffic and also popular ezines a free email
consult giveaway to 3 subscribers. They were happy to both put
the link on their website as well as advertise it in their ezine
as a random draw. The subscribers who were chosen then sent me
an e-mail discussing a personal issue and I sent them suggestions
incorporating meditation, yoga and ideas to help out.
This
is something that could be done with your expertise whether it's
web design, internet marketing , cgi scripts, tutorial on using
ebay etc etc.
Another
trade I've done is I ran a free ad in my quotations newsletter
in exchange for a link. I did this both for the webmaster and
for a subscriber he gave it to in his ezine as a gift. Again,
I received both a link to my site as well as a link within the
ezine itself sent out to 5000 subscribers.
Think
about what you can offer a webmaster and his visitors and your
e-mail to him/her will be re-read a few times and thought about.
Debra Cohen, LCSW
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