How to Increase Web Site Visitors For Relevant Terms
Using Your Less Relevant Listings
by Tinu AbayomiPaul
Completely
by accident and through no effort of my own, besides the effort
to get my site spidered by Yahoo's Slurp Search Engine Spider
and Google's Googlebot Search Engine spider, I've seen an accidental
increase in the visitors to my web site.
Suddenly,
I was ranking first page for Google, Yahoo and AOL for the phrases
like "picture of William Hung", and "william hung
she bangs".
The
Good news is, this means that when the Yahoo Slurp spider came
to the site and indexed my front page last Saturday, (and no,
I didn't submit my site OR pay for inclusion), my results were
in the search engine by Sunday apparently, which is when I started
getting clicks from Yahoo for this unusual term.
The
Bad News is, William Hung, except for being an example of the
power of Free Marketing, has NOTHING to do with my site!
So
how does one fix this situation? How do you turn an accidental
good ranking into several good rankings for other terms? Or say
you've got great rankings for a relevant, but fairly insignificant
term? The solution is the same.
Just
give the spider more of what it wants.
Google,
Yahoo - and apparently their search partners - love that page.
So, first thing I did was improve the page in question. At the
time there was no picture of William Hung on the page that was
ranking so well. It's important that you satisfy web site visitors
who accidentally happen up on your site.
It
only happens once in a while, but sometimes the person who come
by is also interested in your regular content.
The
next thing I did, was create other pages I believed the two sites
would like. Since the articles here primarily offer resources
to webmasters who want to learn how to increase the number of
visitors to their sites, all I had to do was tweak some of the
wording to the liking of both those visitors and the search engine
spiders, and write one more article.
How
did I know what the search engines would like, and how that would
increase the number of people who would come to the site? Well,
I found out that some guarded information about the latest optimization
tips for Yahoo and Google was available on the Web FREE.
Once
I had the pages optimized to my satisfaction, all I had to do
was link some of those pages to the front of my site (where the
article was then located) and wait for the increase in traffic
to my site. Google spiders me every day like clockwork ever since
I made this tiny change to my website that increased my site rank
from zero to five in January.
Of
course, I then had to figure out if my secret technique to baiting
the Google spider was going to work with Yahoo's new search engine
spider.
Not
only did it work, but it worked faster than leading the Google
spider to specific page of my site! Yahoo's spider is not back
at my site on a daily basis yet, but it does come regularly, finding
new pages, and reindexing the area with the most content.
So
there you have it. If your site has been indexed well for a term
you didn't really want, first, make the page as relevant as possible
to the visitors who end up at your site.
Next,
give the search engine spider "food" to eat that is
more relevant to your site. It doesn't hurt to optimize this page.
You can now download the new optimization guide for FREE. IF you're
one of the next 100 subscribers. Only 1000 copies will be available
for download so get yours now.
Third
and last, get the spider to come on back to your site. If you
know how to bait a search engine spider, great! You'll get your
results faster, and since the spider finds the link on its' own,
you may get better placement. Or, you can submit your site to
one of Inktomi's partners, and/or Google and wait the 6-8 weeks
it takes to be included.
Tinu AbayomiPaul: Subscribe to Free Traffic Secrets
to find out how to get the Googlebot spider sooner at ftdsecrets-subscribe@topica.com
or visit http://www.freetrafficdirectory.com
to get more time-tested information on getting Free Quality Traffic
to Your Site.
